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Intrinsic on 29 July 2016
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ZhugeEX said:
Intrinsic said:
Ok now I'm confused. And I used to be good with shit like this.

What's the difference between sell in to retail and production shipments?

Cause I was under the impression that anything that's not "sold in to consumers" is a "production shipment". Was also of the impression that the only hardware numbers Sony puts up in these reports are shipped numbers.

Which means that the 43.5M is a total LTD shipped number.

come on ZhugeEx set me straight here!!!

Sure. 

 

So before 2006 (Before PS3 launch), Sony used to report Production Shipments. 


A Production Shipment is from the Manufacturer to Sony's distribution centers. 

A Consolidated Shipment (PS3 & PS4) or Sell In as it is commonly known is a Shipment from the Manufacturer, to the distribution center, then to the retailer. 

 

So Production Shipments are artificially higher as they may not have been purchased or shipped to retailers just yet. Back in the day this was the preferred method by everyone, but in tbhis digital age they use Sell In. 

 

Both are similar, but not the same. 

 

As an example. 

 

Sony reported that they had production shipments of 1.84 million for the first quarter of PS3 sales, but in actuality, only 1.66 million were sold in to retailers. 

 

The above is not to be confused with sell through which is the sale from retail to consumer. 

Hmmmm....

Would it be right to then say that the number here, 3.5M sell in is actually lower than the overall production shipment number?

So for the quarter Sony sold in 3.5M consoles to retailers, but may have made a total of 4M consoles for the whole quater and still have 500k consoles chilling out in their distribution centres worldwide?