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GribbleGrunger said:

5 hours since last update:

HARDWARE
#13 XB1s-2gb (down 1)*
#22 PS4 Black Ops III Bundle (down 4)
#41 XB1 NYG Bundle (down 1)
#45 XB1s-500gb Halo Bundle (down 9)*
#49 PS4 Fool's Edition (up 4)
#76 XB1s-2tb Gears Bundle (same)*
#77 XB1 3 Game Bundle (up 13)

SOFTWARE (pre-orders only)
#04 PS4 No Man's Sky (up 1)
#07 3DS Pokemon S&M (down 2)
#18 PS4 Yakuxa 0 (new entry)

If you're wondering why nearly everything is down, PS4 games are dominating the top 20 at the moment. UC4 is at #03, TLOU is at #6, Doom is at #09 and Batman is at #15

I think this really proves that many PS4 purchases are new customers.  If the same were true for the Slim, with as many that have been preordered, XBO games should be tearing up the charts.  Seems more like people are upgrading.