DemoniOtaku on 22 July 2016
TechPowerUp also reviewed tha ASUS Strix OC, and wasn't very favorable. Sapphire's looks better
https://www.techpowerup.com/reviews/ASUS/RX_480_STRIX_OC/
Seems like the only plus on the custom models is that have better coolers and power conections. A shame...