FishyJoe on 26 June 2007
It may only be in India, but PR should be smart enough to realize we live in a global communications market. You can't be stupid and think your ads are only going to be seen in one market. That's the type of thinking that has led to many marketing snafus.
While I don't think the ad itself is horrible, it certainly makes it seem that Sony has no unified message it wants to send. Without any focus, you have local marketing lackeys making stuff up with no regards to global image.
