Would be a big mistake if it comes at full price. Theoretically there is no reason why it shouldn't be full price especially if it comes with the DLC, but with things like these its gonna be a tough sell. $40 seems right though. If it comes at full price I'll just wait till it gets to $30-$40 anyways.
As it stands there is already too much fore to play from September through to march next year :(







