Kai_Mao on 15 July 2016
I'll say this. Since people want to point out a third party game GTA V, I'll say that it's a cultural phenomenon in its own right, but mostly within the gaming community. Casuals and core gamers alike know about, but it's hard to compare when everyone including their grandma know who Pikachu, Squirtle, etc. are. Perspectives may vary, but none of my family outside of my sibling know anything about GTA. However, they do know something about Pokemon. And I will go back to my Mario example a few posts ago (I put a link in the edit). When an audience and celebrities know about the Super Mario theme in DWTS, you know you've reached a greater audience than within your own intended and targeted audience.
