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jungemann said:
Mazzy said:

Sounds like typical PR spin (just like the 400m in revenue headline), as it just had a free weekend.... 

And then there's the supposed 16.5m players, which doesn't add up with the sales data.

biggest active monthly userbase since launch.
nothing to turn down about that. games like LoL, Dota2 and CS:GO all massure theire success based on that numbers. Because only active players spend continously money on the game. and if you want to increase the money spend on the game, you have to either increase the active palyerbase, or the amount spend per active user. both is fine, too ;)

unit sales are really one of the least important benchmark for this kind of games today.
also the 400m revenue headline was no spin either. Halo 5 grossed that amount of money (digital sell through + retail sell in) in the frist week or whatever the timeframe was. they just included $100 bucks for every bundle sold in to have a bigger number they could brag about.

Yes, but that is misleading since it due to the free weekend is what I'm saying. 

400m revenue was shipped, not sold-through and included consoles, games, accesories, microtransactions, etc.