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StuOhQ said:

Pokemon GO is a Niantic, Google, Nintendo collaboration. Apple would feature the game if they were paid to do so, but I don't think Apple wants to strengthen a Nintendo/Google partnership...

Too many musings of a Nintendo Phone start coming to mind. The Gameboy 2.0...

The App store is notorious for featuring Apps from Microsoft and Google. You want people to download quality Apps that make them come back to the App store regardless of who makes those apps.