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Acevil said:

Yes, they are. In fact sony was great at doing similar things back in the Sony Playstation, less now a days (Not leveraging nostalgia, but creating cultural moments). Microsoft has strong brand called Minecraft that they can leverage to do similar thing if they wanted, the problem is, Microsoft like Mojang, are being lazy with the brand. (No Mod API)

Minecraft is popular but not on a cultural level really. People like playing the game but they're not going to cons constantly cosplaying as them and you're not seeing a kajillion shirts and toys everywhere the same way as you see with Pokemon

Sony and Microsoft lack powerful IPs that the public is strongly connected to. They have nothing on the level Mario, Pokemon, Zelda