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Can't seem to keep a consistent message, too reactive, too eager for good press and soundbites over results, and will out and out resort to deceit. Examples...

- Claiming the Kinect was essential to Xbox One, Nope
- Claiming DRM was ingrained to the console. Also Nope
- Revising the Play Anywhere policy. Stick to your Win10 gaming promise, please
- More money than sense. Why in the world is Mojang and LinkedIn a good purchase? Some great first parties could use that scratch
- Where the hell is Flight Simulator?
- Too pushy with some ventures (Windows 10 adoption), curiously impatient with others (Lionhead, Nokia)

The issues aren't so deep where I don't buy their products, it's just business, and they have made good moves. It's trust issues they have to overcome. Personally, I want to know if they're committed to PC gamers like they say in the meantime.