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Interesting but I'm not in the least surprised. I'd be more surprised that anyone else would be surprised. Most people doing the Youtube thing are trying to making money.

Also, this was kind of interesting:

"Influencers were advised to disclose the video's sponsored status under YouTube's "Show More" section, but some did not, and the FTC says this would not have been enough to skirt the rules anyway, as the disclaimer would not have been visible on videos watched through Twitter, Facebook, or other social media sources."

Looks like some of these "Youtube celebrities" were trying even harder to hide what they were doing than they were told.