NPD will start tracking digital sales (July NPD delayed one week)

[Barkley]

hanssolo said:

Barkley said:

So give me a source, because I can't find any mention of them saying that. It's hard to believe because it's a ridiculous statement. No retail game gets a 50% Attach Rate. While digital is MUCH bigger now then it was just a couple of years ago it is no where near the levels you suggest on console.

assumptions around full game downloads, we assume that we're continuing to see growth that we saw, like we saw in the past year. Industry now is above 30%. I think it's reaching 32%. And we're fairly consistent with that, with some titles, as we mentioned in the script, that are well north of that.

Gen 4 Madden, for example, is well north of 50% when you look at a full-year number. Y

Another part of that document says this "We saw strong growth in digital downloads in FY16. For example, downloads of Madden for all consoles are up 50% year on year". So I believe the 50% you have quoted is in relation to digital sales, Over 50% increase in digital sales for Madden Titles. It's an interesting read I'm looking through it some more just to make sure.