shikamaru317 said:
In retrospect, yeah, they probably should have made full Polaris 10 a bit more powerful and sold it for $250. But at the time that they were planning things, their strategy seemed like a smart one. Their strategy was to win over some marketshare, and looking at the Steam hardware survey, most of the top graphics cards are in the $150-$200 range, 960, 750ti, 760, 660, 650, which is likely why they aimed for $200 for 480 and $150 for 470. Of course, AMD likely weren't expecting 1060 so soon, nor were they likely expecting Nvidia to be so agressive with the pricing on 1060 (I personally thought it was going to be closer to $300 based on the leaked specs), they probably thought they'd have a few months where the RX 480 was the top mid-range GPU on the market before 1060 released. Ultimately their plan, which looked great on paper, may end up backfiring because they underestimated Nvidia's ability to release a mid-range card so soon after their high end cards. |
The should've made the 480 more powerful and the 470 closer to what the 480 is now. $199 R470 4GB, $249 R480 8GB, no 4GB version of the R480.
