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Nuvendil said:

Bethesda Game Studios. Games before Elder Scrolls were neat, ok things. The first Elder Scrolls was a cult classic, Daggerfall even moreso. Then Morrowind vastly outsold Daggerfall and became a massive critical success. Then Oblivion repeated that positive reception and more than doubled Morrowind's sales. And then Skyrim again repeated the positive reception and went on to double Oblivion's sales. So yeah, quite the explosive growth rate.

Edit:  and somehow I missed the post right above mine xD

Pitty that quality wise it's been downhill after Morrowind, but they sure got the mainstream audience.