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Intrinsic said:

Like most don't know that the whole practice of paying retailers for shelf placement when it comes to games was somwthing started by nintendo. But ninty didnt just pay for placement, they paid to keep their competetions products off the shelves period. Theu even got sued for it. 

Nintendo had to fight to get shelf space with retailers after the crash in the 80s with a lot retailers not wanting to bother with videogames at all.   Trying to get better shelf space was a old practice and something all products and companies wanted way before videogames. Nintendo convinced retailers to give them a chance and with the NES they found success with a wanted product.  Sony and Microsoft are also benefactors of the inroads Nintendo made back in the day for videogame shelf space.

As for keeping  their competitors products off the shelves, was there actually any lawsuits or was this just hearsay because unless I'm mistaken the lawsuit you're talking about is actually Atari vs. Sega in 1994 over shelf space for the Atari Jaguar? - source