So AMD 480 is a dud, not nearly the amazing deal after all

[vivster]

Pemalite said:

It's actually NOT a bad card.
It's just priced badly.

If it was priced at $150 for the 4Gb and $200 for the 8Gb rather than starting both at essentially $50 higher than that... Then this would be an entirely different discussion.
Can't forget the early adopter tax on new hardware either which is driving the price up higher.

For future titles the RX 480 will fare better, it's shown to excel in Direct X 12 whilst still providing adequate performance in Direct X 9/10/11.

I think people were thinking this was some kind of 1440P/1600P/4k gaming monster based on TFLOP's alone, which was never AMD's intention... And based on that, had unreal expectations for where the product was going to be situated in AMD's lineup.

If you wanted great performance, Vega was where it was always at. Polaris is mid-range. Navi should shake things up as well.

I think that's cutting a bit too much slack for AMD. They definitely tried to sell it as a high range card for a mid range price. They banked in on the ignorance of the mainstream buyer.