I don't think anyone is going to seriously say that Microsoft moving Xbox over to PC is because they're suddenly "pro-consumer", not unless they're trying to play the 'console warz' game. They're doing it purely because they want to make more money.
Otherwise, their games wouldn't be Windows 10 exclusives and they would be publishing on Steam, Linux, Apple, and Playstation. That would be "pro-consumer", not trying to force people into an upgrade and into a terrible UWP framework.








