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I should say something for my non favorite ( in terms of video gaming ) companies too...


Sony putting overly expensive components inside ps3 making an outright expensive home console, that in its first years had a very bad performance owing to its price and the urgent price cut might raised the sales but ps3 was being sold at a huge loss ( still even without the price drop, it was being sold at big loss, since ps3 manufacturing cost was 780$ lol ) !

Till 2009 they managed to cut the manufacturing cost by 70% ( How? By ditching the costly components, they kept the blu ray player though, albeit they dropped it fairly later with a console revision ) ) and by extension price fell to even more reasonable levels... How the size of PS2 success can blind you... Eh?
Sony lost 5$ totally, over ps3!


As for Microsoft, I haven't watch their video game business course in the past regarding video games market! Although, there is something in my mind but it's insignificant when thinking how gigantic Microsoft is , its tons of money and that their video gaming buisness is from the least important of theirs!