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kurasakiichimaru said:

Honestly and I've said it many times, Square Enix should just give the marketing rights to Sony. Their PR department is a mess. They should've garnered a lot of coverage from E3 but it did nothing(exaggeration but close). Even KH 2.8 anf FFXII Remaster trailers had more views than FFXV during E3. What a disaster.

What are you expecting, the marketing machine isn't gonna start 3 months in advance. Also XV had a big event in March, they sold out +10,000 copies of an edition which costs $279 in a few hours. XV has been on the spotlight leading up to and since that event, why do you disregard that?

They've had a few missteps here and there (platinum demo, SE guy at MS E3 conference who didn't know how to play) but come Sept 30 it will be the biggest gaming news and tons of people will buy a copy. Even if the game has lukewarm critical reception, people will just want to see the game finally, by virtue of having waited so long.