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at this point they only need to deliver. gameplaywise it should be pretty clear by now, what we'll get in september/october. what's still a questionmark is how the experience will be in regards to story and soundtrack. they haven't shown much in that regard. if it turns out to be a great experience, they don't need much advertisement since the hype will kick in later anyway and if it turns out to be bad, no amount of advertisement will save it. so i guess we'll have to wait and see.