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I think people are still hyped, but they showed nothing "new" in the e3 presentation. I remember just a few months ago with the "stand by me" trailer my non gamer friends were sharing it in social media. Remember we had big reveals just a few weeks ago and everyone was talking about it.

Game will be big. Lack of evident hype in these weeks changes nothing. What some modern ff haters could say in this thread won't be a true answer to your question since they have a whole different problem with the game that's not related to marketing