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Swordmasterman said:

Why someone would purchase the Xbox Brand ?, the brand is damaged and already made a lot of mistakes like Rod, the 2013 E3, now all exclusives coming for PC, I think that if a company would want to enter the console market they would have more chances of Success if they make their own console.

 

Damaged brand is not the same as a finished brand, just saying. One could say PS3, especially during its first years, was a big taint on the Playstation's name, but it didn't sway PS4's success, did it? A brand new Xbox console doesn't have to endure the same fate the Xbox One has (and that's including the fact that it's selling better than the 360 during the same timeframe, though that will end sooner or later).

It's far easier entering a competitive market acquiring an existing, recognizable brand than creating one from the scratch. Sure there's risks associated with either scenario, but it is how it is.