2 hours since last update:
HARDWARE
#21 PS4 Black Ops III Bundle (same)
#41 XB1s-2tb (down 5)
#85 PS4 Fool's Edition (up 6)
SOFTWARE (pre-orders only)
#06 WiiU Tokyo Mirage Sessions FE (same)
#12 PS4 Star Ocean (down 1)
#18 PS4 Persona 5 PE (same)
If I were Sony, this is what I would do: I would announce the Neo in the second week of August with a release date of September and start preorders. Lots of people will then cancel their preorders for the XB1s in favour of buying the more powerful Neo. This would cause instablity at retailers for Microsoft, forcing them to have to either settle for low sales until Christmas or offer bundles earlier than they would like. If they settle for lost sales until Christmas then Sony gain leading up to Christmas and still sell well at Christmas itself. If they opt to add a game or two then that decreases the sense of value once again and they're back to square one, not being able to sell the base model for the asking price.
All XB1s sales are sales that reduce their NPD numbers (until Sep) and with their normal model struggling to even stay in the top 100 (currently there isn't even one), the next three months could see Sony capitalising on this sudden drop. MS will be counting on those preorders to make up for those lost sales but if Sony do as I suggested, it could backfire badly.
The PS5 Exists.