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Aeolus451 said:

Because it would hurt the sales of the hardware and software they have invested in the current gen. It would be better to wait til the end of a gen to announce something like that. For example, if the NX sold like the wii u and nintendo decided they would go 3rd party after that gen. Do you think they would announce that decision as soon they came to it or wait towards the end of the gen to annouce it so they could profit as much as possible off of the nx and it's games?

 

Fair enough, but it also depends on how you advertise it. Collectors and scalpers would make things go through the roof if announced the console would be the last and stock is ceasing.