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Well you said they are going to Jacksonville so...
That is a larger city so here is what they can look forward to.
A nearly never-ending selection of different foods from just about every culture under the sun. It is a thriving city with a lower amount of unemployment so there a lot of great neighborhoods with bars, restaurants, and arts to take up their time when they are not at work. It is a very busy city and is more spread out than many of the same size so they will mostly need to rely on driving anywhere they want to go. There will be public transpiration but it will be lacking and inconvenient. They will not be able to live off of the income from Soccer alone, they will have to get a job just to pay rent, but housing will be much cheaper for them unless they plan to live in the Downtown areas.

Notable differences.
In the US fast food is everywhere as you have probably already heard, even the smallest of towns have some form of fast food. Larger cities have a fast food restaurant every couple of blocks downtown, or every mile or so outside of downtown.

Food portions everywhere are huge compared to everywhere in Europe.
With Britain being the exception life is more fast paced in larger cities vs larger cities throughout Europe.
It costs more to eat healthy in the US than to eat unhealthy, this is opposite from most places in Europe that I know of.
There is more stress at work in the US then an any European country, this has been proven with many studies.
On average we work more hours in a year and get much less vacation time. Most Europeon countries mandate vacation time for employees, it is not mandated in the US. Most people working "White Collar" jobs will not even take vacation even though they have it available. Work is taken very seriously, but not nearly as serious as it is taken in Japan, for example.
Recreation by means of Entertainment (movies, games, TV, and so on) is king in the US, although recreation by sports and exercise is starting to become more popular.
Strangers are typically very friendly to one another which I am told by foreign friends is very odd.

I think that may just about sum up most of the cultural differences that I can think of.