yvanjean on 21 June 2016
If it's a new IP they probably need to break the news much sooner then a few months before release. As long as the resell market remains strong, games do need to take advantage of the big release windows. Video games make over 70% of their during the first ten weeks on average. I think annualized franchise COD, Forza, etc. or big IP like Fallout can get the most from announcing closer to launch. The rest of the game I think need to make sure that consumers know when the game will launch and make a big splash when they do.
