| Mazzy said: Clearly it won't just be YoY declines every year due to the way console cycles work, but they have been hurting for quite a while, even with N64 and GCN, and if Wii hadn't been the massive success it was, it would be a very, very different situation for Nintendo. Nintendo has been relying on mobile, toy dolls, theme parks, restaurants, TV shows, etc. to keep profit up because at this point because their console sales are in the gutter, and their handheld sales are down a huge amount from previous gen (and handheld gaming in general is dying rapidly). Also important is mindshare and marketshare and Nintendo continues to shrink there as well. |
They haven't done any of this yet other than amiibo (or what you called toy dolls) and released one mobile game that isn't really even a game. These avenues you mentioned also will be used to evolve their mindshare with the public at large. Nintendo probably knows that becoming a market leader in the core video gaming industry is a hard challenge for them, that's why they're seeking to expand their brand this way. To put it simply, they seek to evolve their company to become more akin to Disney rather than Playstation.
