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There are a LOT of things Windows 10 "should" be doing.
Go back to 32win files for your games for one things. In sticking to Universal Windows Apps on your own storefront, not only have you fixed what wasn't broken, you replaced it with something that IS broken from the perspective of the wants and needs of your potential customers.
Windows storefront COULD be a great platform. It isn't, not by a country mile, it's fucking abysmal at the moment. But it CAN be turned around.