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riecsou said:
I guess that will assure them less bad review. Cause reviewers will review the game as a $40 game. And with good review they will have better legs, which in the long run should bring them more money. Cause a lot of "maybe getting ReCore" people, after seeing the $40 price will be "definitely getting ReCore" people

How good of advertising is that? By the way, you just described State of Decay 1.

$20 game, built a huge following and now in E3 2016 with a bigger budget they're reaping on their success.