The likelihood that men aged between 18 and 24 years are surfing with an Adblocker is around 100% higher than the average of all users. To this conclusion, the analyst firm Comscore comes in their latest survey "Advertising Benchmarks Q1 / 2016" . Among women in the same age group the figure is nevertheless still at 42 percent.
In addition, the level of income seems to have an impact on the Adblock usage. The survey suggests that in all markets studied the highest income bracket blocks the most in the internet. In the US, the spread is higher by as much as 27 percent below the average. In Germany the figure is only 7 percent, but in Germany the use of Adblock software also has a larger "tradition".
Fascinating statistics
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