“I was surprised by the step of announcing something over a year ahead of time,” he said. “The dynamics of the tech industry are such that there’s a much heavier emphasis on immediate gratification than there was. A lot of that is to do with how Apple has very cleverly and elegantly managed the ‘available now’ approach. So yes, that was a slight surprise to me. We experienced this ourselves, when, in 2013, very much in line with our previous strategies, we announced a concept and a name for PlayStation 4, and everyone said ‘where’s the box? How dare you?!’ That was the point we realised, well, we hadn’t changed but the world around us had.”
What? isn't this pretty much exactly what they've done with Neo? Call it what you will, but Sony has announced Neo and at the same time have shown less than their initial PS4 announcement. it is different in that it's not a pre-launch launch announcment but rather a rumour confirmation, but no formal announcement yet. But still, but still, Sony's made some official statements about Neo and actually shown nothing.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
