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Johnw1104 said:

I've seen data from Brandwatch (a service anyone can buy I believe) cited before, it's generally reliable and has received great reviews.

In this case their probably not reliable ... 

Something is fudging up the sampling process since this data is more representative of what you would find in somewhat more obscure gaming news outlets than the likes of youtube or sites that are in touch with the mainstream console gaming crowd like IGN ...