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M$ buys darwin for motion control. Sony detects motion with PSeye. Nintendo will upgrade there Wii-mote. All will have traditional controllers to attract a wide audience of third party developers.

MS & Sony have Blu-ray = Media Center
Nintendo will have HD-DVD = Anti-Piracy

EA focus on US & Others. Multiple Hardware manufacturers.No license fee for Third Partys. Online distribution only. Motion control depends on Third Party.

8th generation 300mln gamers time frame (10years)
300/4=75mln
You can be profitable with 75mln sales, don't you?