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Nuvendil said:

Ok, this ending here REALLY cements how confused E3 is. Is this a press conference or a fan convention? Cause the tone and pace screams press conference. But t-shirt give aways and preshow chit chat and the like are fan convention stuff. They really need to decide on an identity for the show. Personally, I think they should totally make it more fan oriented and opened to the public more. With all these channels like YouTube and Twitch that these companies can use, the press conference is a dying breed.

It's not E3.  E3 hasn't started yet.