I could be completely wrong, but they might have lost so much money because they manufactured so many more instruments. If I were them I would have mostly just aimed to sell the game to people who still had their instruments and were looking to pick them up again (like me). But every store I ever go to has stacks of full band kits that no one needs. It's like instead of just trying to make a little money from their big install base they wanted to really start the whole thing going strong again, which wasn't super realistic.








