Either Telltale didn't think that statement through, or they're being deliberately misleading.
That's like saying a department store is a better place to sell furniture than a furniture store because more people go into the department store. They're ignoring the fact that most of those people are there to buy cheap jeans and bananas.
Bet with Adamblaziken:
I bet that on launch the Nintendo Switch will have no built in in-game voice chat. He bets that it will. The winner gets six months of avatar control over the other user.