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Thats a bummer for the enthusiast market. They needed a 1070 competitor like right now, before that card repeats the popularity the 970 had.

I'm not sure how this strategy will pan out. Last they had focused on killer cards in the cheaper segment (the 7800 series) it didn't necessarily do much in the market share dept, though they were great cards for their time. 



PC I i7 3770K @4.5Ghz I 16GB 2400Mhz I GTX 980Ti FTW

Consoles I PS4 Pro I Xbox One S 2TB I Wii U I Xbox 360 S