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Anyone citing Activison "pullout out" of E3 is just misconstruing what is really happening.

"In June, we’re going to be at E3 showcasing gameplay from Infinity Ward’s ambitious new game. We’re looking forward to sharing exciting new details about the next great Call of Duty game in partnership with our friends at PlayStation. We’re proud to be participating in this premier video game event, but won’t have an Activision booth on the show floor." http://www.gamespot.com/articles/activision-wont-have-a-booth-on-e3-2016-show-floor/1100-6435246/

They're just incorporating their presentation into the presentation of the highest bidder. Makes tons of sense.