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Teeqoz said:

EA bowed out

 

 

in favour of having their own thing just over the street from E3, in the same time period as E3.

It's effectively an E3 event.

effectively - actually but not officially or explicitely.

AKA "not."

Effectively = not.

It's not an E3 event. It's their own thing. Doesn't matter the details, because at the end of the day, it's entirely independant of E3.