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BlueFalcon said:
Intrinsic said:

To help put things in perspective for you. When the PS4/XB1 launched, their APUs (CPU+GPU) costs under $100usd. 

Thats how the console business works. NO ONE is going to put a $250/$300/$350 GPU alone in a console. 

You are quoting retail prices. Add-in board partners and retailers add mark-ups, logistics costs, etc. Buying the chips, GDDR5 directly shouldn't cost more than $80-100 for the small Polaris 10 chip. Besides, AMD will offer a good discount for volumes and to have DX12/GCN Eco-system in place to benefit their PC business via GCN-optimized console ports to PC. Performing well in those titles helps to sell AMD's PC graphics cards. The Division, Need for Speed, Far Cry Primal, Hitman, etc. all run very well on AMD cards because they were optimized for consoles' GCN architectures. For that reason it's in AMD's best interest to get Polaris into both the Neo and XB2. It also costs too much $$$ ($100-120 million) to do a new shrink of existing 28nm parts to 14nm. Might as well use 14nm GPUs already designed for the new node. Since GCN 4.0 (Polaris 10) is backwards compatible with all previous GCN parts, using Polaris 10 ensures both backwards and forward compatibility for XB3/PS5. 

Actually.... I'm not quoting retail prices. Yes in previous posts i mentioned retail prices just to out things into perspective. But in the post you wuoyed above, those are BOM prices. 

but lets try somwthimg here.....

I'm saying that at the time of launch, the APU in both the PS4 and XB1 cost under $100. $122 and $132 respectively to be exact (but that's including costs of all the processors that went into the boxes, the APUs alone cost less then $100).

So this is what I will ask..... what kinda APU does anyone here think Sony or MS will get for $120-$200. Using Polaris.

And pls remember, there is a CPU and GPU in an APU. In the case of MS they have to also put in an SDram unless they want to break compatibility with all existing XB1 games. There are other processors inside a console besides the APU. There is memory, cooling, drives and power. And lastly, remember that you can't just up the power of one cponent. everything will go up too.