x86 architecture is far from perfect, but the models Sony and MS chose for their consoles were carefully chosen in a performance segment that allows them to enjoy economies of scale and production costs reductions through the whole generation, they are two single models produced in a quite large number compared to the total AMD APUs, initially sitting in the mid/mid-high range, then currently in the mid-range and at the end of the gen they'll gradually enter mid/low- and low-range, but still within the current production range, so yes, I think a price cut is definitely likely, and viable too, it won't be at a loss, and further cuts will happen to keep the value for money attactive for users as the console gets older (besides the new, more expensive beefed-up models within the same architecture and generation).
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