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Columnists and people on sites like this pay a lot of attention to how a game does compared to expectations and consider that as defining hit or flop.
Game producers are first and foremost a business. I think their definition of hit and flop is solely based on the amount of net profit. If the profits are good they will keep on producing similar games regardless of whether the trade press regards them as successful or not or what review scores they receive. They like a good review, sure, because it tends to sell more games and make more profit. But if the game is making them pots full of money, whether or not some geek on GameSpot likes it is of no great concern. It’s called laughing all the way to the bank and Nintendo owns the franchise.