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Primethius said:
Mazzy said:

Don't really see the point in doing that though. Average Joe sees 3.8m for Uncharted 3 and 2.7m for Uncharted 4, he doesn't really know or care about sell-in vs. sell-through.

I think it would have been more effective to announce sold-in a few days after launch. 

Average Joe doesn't see this PR to begin with.

Yes they do. Why do you think PR is full of spin that anyone with their finger to the pulse of the industry could read right through. 

Perhaps they want to make it so people can't make a 1:1 comparison between UC3 and UC4.