"Imagine on the monitor of the mirror, you're able to play an advertisement. And you have a camera that can snap a photo of the users that are viewing the advertisement," he said.
The mirror's facial-recognition features could then provide real-time information to advertisers on how viewers reacted to the advertisement, he added.
Wasn't that a rumored plan for Kinect 2.0 at some point, collecting reactions to advertisement.
Yup it was, I guess now it's in a mirror http://kotaku.com/xbox-ones-top-marketer-brags-to-advertisers-about-kine-1441807229
Mehdi, at the Association of National Advertisters' Masters of Marketing Conference, in Phoenix yesterday, said Microsoft can see whether people are paying attention to ads and evaluate how their bodies respond to them, according to a marketer who attended but asked that his name not be used in AdAge's report.
"It could have a big impact on pricing," he added. AdAge agrees: "If even a fraction of likely Xbox One users could be persuaded to share data, the technology could create the world's largest panel for measuring biometric responses to advertising."
