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Love how everyone is taking this guys word for it. He's an EX employee. There's two sides to every story people. I highly doubt he's going to give the marketing guys he clearly disagrees with a fair shake. Also, his argument for having a black woman is just as retarded as his argument for NOT having one. Communicating the idea of "you can be anyone" would imply you would want a *generic* face so as not to have there be an "official" protagonist people feel like they are departing from. A black woman is immediately recognized by most people as being something significantly more specific than a white male because black females are generally a small minority in western cultures. That's not being racist, that's just doing the math.

And there's a reason, BTW, that marketing departments exist and why devs *don't run them*. Most game developers (and creators in general) are terrible businessmen and not great marketers either.

 

Also, you people keep talking about informed consumers who don't care about the covers and ads cause they do their research and care about the game.  Marketing doesn't care about them.  They know they'll get those consumers.  They care about the larger portion that DON'T research.