Shovelware? You don't know shovelware.

[NJ5]

http://www.phoenixgamesgroup.com/uk/company.html

Emphasis mine:

Phoenix Games Ahead of it's Time

With a small elite team of 6 people specializing in licensing, marketing and publishing of value priced games, development and manufacturing are bundled through outsourcing and collaboration. This approach suppresses our fixed costs and enables a revolutionary low price strategy.

We boast the shortest time required from development to product release in the industry. Ordinarily the average development period for a game is 18 months, whereas Phoenix need a mere 3-5 months. With integrated standards in production and packaging it is now possible to realize low costs through stabilization of variable costs and suppression of fixed costs. In the case of fixed costs we are suppressing development costs per product unit by maximizing the sales volume through a low cost strategy and also both diminishing advertising and promotional costs and maximizing operating profits by securing a dependable fan base through an identifying packaging of a series.

With long-term strategic partners based all over the world, Phoenix Games (Holland) B.V. is perfectly situated to be able to recognise and effectively work with the challenges of price policy, competition, languages, region accessibility and most importantly, to ensure a profitable relationship with its distribution partners.

Phoenix Games (Holland) B.V. has become the leading European publisher for Value Priced Games. To this end Phoenix has adopted for PS2, DS, Wii & PC formats, a completely different approach to product publishing and distribution. Phoenix aim is to bring quality product to the market at remarkable prices, thus maximising sales for the developers.

Sony PS2, Nintendo DS & Nintendo Wii

The complete collection of premium budget product on these fast moving formats will be successfully sold through the many thousands of retail outlets offering quick turnover consumer goods where the general public does its everyday convenience shopping. Such as 24 hour stores, Newsagents, Garage Shops etc. marketing the ranges through these diverse outlets means they will get high exposure and this will result in high sales levels. Although the ranges will be sold at low retail prices, they will not be short on quality. The retail price points are incredibly competitive considering the quality of the content. This, together with eye catching packaging represents exceptional value for money.

All product packaging and manuals will be available in 6 different languages : English, French, German, Italian, Portuguese and Spanish, a further feature to ensure international success.

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