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Rock_on_2008 said:
Imagine how much money could of been made out of HD DVD sales? HD DVD market would still be live and kicking.
BTW: HD DVD players and Blu-Ray Players would of both outlasted the 360 and PS3. But unfortunately HD DVD's were not put in as a trojan horse within the 360. Consequently HD DVD's died out.

 MS makes a lot more from 3rd party game sales than they would from HD-DVD sales, for which they just get a buck or something because HD-DVD used MS codecs.  Better for them to sell the console cheaper and get it out quicker; it was probably a losing bet for 360 to come out closer to PS3 in time, closer in price, and with an HD-DVD player when the BDA was way bigger than the HD-DVD coalition.

MS just wanted to delay and tarnish Blu-Ray, not see HD-DVD win or stay around forever at the expense of speedy 360 adoption.