pokoko on 11 May 2016
Sales of most games fall off a cliff after a good amount of time has passed. Essentially, if someone hasn't bought your game after it's been on the market for a year or more then they probably have no intention of buying it at all. So how do you potentially increase your consumer base for the series while still generating revenue? You let Sony or Microsoft pay you to give your game away. Sure, a lot of those people won't buy your next game but some of them will. Some of them will become fans of your franchise and might even buy further installments on Day One.
