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Aquamarine said:

This makes sense.

If you look at USA NPD sell-through, Disney Infinity sales were just falling off a cliff from iteration to iteration.

LTD sales of Disney Infinity 3.0 as of March 2016 NPD were 1.194 million, while the equivalent sales of Disney Infinity 2.0 as of March 2015 were 1.720 million. That's a decline of -31%. Toy sales were also falling off a cliff.

It was just a matter of time.

 

Skylanders is going to meet the same fate. The latest version of Skylanders has only sold 741.5K in the USA so far according to NPD figures, down -47% from last year's Skylanders.

                               

Will be interesting to see how the reduced competition changes things.

 

2011 - Skylanders

2012 - Skylanders

2013 - Skylanders & Disney Infinity

2014 - Skylanders & Disney Infinity & Amiibo

2015 - Skylanders & Disney Infinity & Amiibo & LEGO Dimensions

2016 - Skylanders & Amiibo

 

If Skylanders still sees lower sales this year will be the end of the toy-to-life genre.