SvennoJ on 10 May 2016
Influencer marketing is big business nowadays, to engage people to spread the message, ie create earned media.
https://www.hashtagpaid.com/
Results of the XBox influencer campaign in Canada
https://www.hashtagpaid.com/cs-xbox.pdf
Dunno if they bother with forum posts. Plenty of people are happy creating threads based on twitter posts already.
